Samsung Galaxy S5 |
A Wall Street Journal article claims to know the reason;
"Galaxy S5 sales never picked up. In fact, 2013 model reportedly sold 4 million units more than its replacement for the same period. This caused the company to miss sales estimates as Samsung was predicting a 20% jump for the new model. Now all the extra production is laying in warehouses".
Samsung did well in the US, but that's the only country where sales increased. In China Samsung reportedly mastered a sharp 50% drop compared to last year..
Recovery plans are already in motion. The company revealed it will put out fewer new models next year (25% to 30%). There may be a shake-up in leadership too, the mobile chief position may be transferred from JK Shin to BK Yoon, who currently runs the TV and Home appliances.
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