Google announced its own streaming audio solution, which is
designed to let hardware partners embed Chromecast audio capabilities
into their speakers, sound-bars, receivers and other sound-producing
devices. Google launching Cast for audio
means that its streaming solution is now more directly analogous to
AirPlay, but it also allows you to use Android, iOS and even web-based
sources through Chrome to stream your music, podcasts and more.Want to transmit music from your phone, tablet or desktop to an external device? Just click the cast button and find a Google Cast Ready speaker. It’s that easy.
Once you’re connected, Google Cast Ready speakers will pull content directly from the cloud in order to ensure you’re getting the best possible audio quality.
The ‘Cast Ready’ speakers that are launching today include devices from Sony, LG and Denon, and there should be lots more coming later this year. Google also intends to integrate its general Cast capabilities, including both audio and visual, to stuff like set-top boxes, television sets, consoles and more.
Already, there are lots of apps that support Cast audio streaming, including Google Play Music, Deezer, Pandora, Rdio, TuneIn, iHeartRadio, NPR One, Pandora, and more. It works just like the original video and app-streaming Casting, via an in-app button you tap to select your destination device.
Google had already offered audio Casting from compatible software on mobile device that used its API, but now we’ll start seeing dedicated audio hardware devices that provide the same support that has been available via Chromecast streaming dongle and Android TV. It’s much closer to what Apple has offered for AirPlay,which already allows users to cast audio to their speakers,and has helped them expand their third-party device ecosystem even further since its was introduced.
Watch a video of Google Cast for audio in action below:
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